What is Profiling?

Profiling is a means to helping people understand themselves, how they might be perceived by others and the relationship dynamics of their group.

Although it seems many people have a belief that when someone is the subject of a profile then this is enough to create change, this is certainly not our experience. This may occur every now and again, but it is certainly not the norm. The reason is simple. When a person receives a profile, whether it is a self-description or a description by others, it can raise their awareness. However, awareness is not enough to predicate change.

Profiles identify and assimilate our patterns of thinking and acting and in doing so invariably point to our habit patterns. So when we speak of change, we are speaking of creating new and more effective habits. A parallel can be seen in someone making a resolution on New Year's Eve. The awareness will last for a short time leading to a some change but without ongoing support, the person is likely to lose that awareness and fall back into their old habits.

Too often we see organisations doing extensive profiling with little follow up. Not surprisingly, these efforts produce little change. A common response is to blame the tool and implement something else. This response overlooks a fundamental of human change - the creation of new habits.

So, unless you are simply looking for self-understanding, we strongly recommend that undertaking any profile should be seen as part of a wider process of helping an individual develop their way of being or helping a group develop a more suitable way of relating. To do otherwise, will not give much of a return on your investment and can also damage future development initiatives.

What Profiling Do We Offer?

We can provide you with a number of options for profiling based on two key theories:

  1. The Human Synergistics Circumplex
  2. We have been using the Human Synergistics' tools since 2002. We selected to use them following an extensive assessment of what was available and chose this suite of tools due to their alignment with the ontological approach. Human Synergistics provide tools that specifically address self-description, a description by others, group dynamics and leadership style and effectiveness.

    Instruments include Life Styles Inventory 1 (LSI 1), Life Styles Inventory 2 (LSI 2), Group Styles Inventory (GSI) and Leadership/Impact (L/I).

    Accredited Coaches: Chris Chittenden, Jacqui Chaplin


  3. The Myers-Briggs Type Indicator Preferences
  4. The Myers-Briggs Type Indicator (MBTI) is one of the most used profiling instruments used throughout the world. Based on the psychological theories of Carl Jung, it points to the psychological preferences people in how they perceive the world and make decisions. An understanding of how one engages with the world and the preferences of others provides for an awareness to generate self-development and improved group dynamics.

    Instruments include Standard MBTI and MBTI (Step 2), which provides for more detailed results.

    Accredited Coaches: Chris Chittenden, Steve McKenzie


For More Information

For more information about how Talking About can support your profiling needs, please contact a Talking About Coach on +61 412 741 537 or email us at